Should Fashion Bloggers Have a Certain "Look"?

Does a Fashion Blogger need to have a 'certain look'?

As someone who has never particularly liked having their photo taken, I find bringing the new addition of fashion content to my socials extremely difficult. I envision how I would style a piece and how I would like the overall picture to come out, but struggle to execute the image. For a while I would wonder why – I thought that I just couldn’t ‘do’ fashion, as if it was a skill you were either born with or not – but then I realised, the pictures never turn out the way I imagine because I don’t look like that in real life. 

fashion blogger


Perhaps it’s the influx of Instagram accounts pumping out all of this incredible styling content that has given me this false perception of what a styling or fashion blogger ‘should’ look like. Or maybe it’s just society in general fuelling the angry fire that says your self-worth comes from your dress-size. 

The other day I came across a fashion Instagram account which belonged to a girl who was of average build – not slim, not large… Just your very normal average girl (I’d say probably a size 14 for reference), and I remember actually thinking “wow, good on her for posting fashion content” … What? How f*cked up. I genuinely can’t believe that my brain had the audacity to even think something like that. And that’s when it hit me; that’s why I don’t post fashion content myself. I’m not confident that my images will be accepted. So, I've played it safe and limited my fashion content to flat-lays. 

Fashion Blogger

Fashion, like makeup, is an expression of style and personality. So why should fashion be reserved for the few? The answer is, it shouldn’t be it isn’t. It’s my own self-doubt and messed up opinions that are holding me back from posting about the top I just bought, or how I like to style my leather jacket. I’d like to hear your opinions on this one, as I feel like this is probably a common misconception among women. 

Do you think a lot of fashion bloggers have a similar build/frame?

Or do you follow fashion accounts of varying sized women? 

Have you ever caught yourself thinking the same as me; 
- Either good-on someone who posts fashion content despite not having the typical ‘fashion’ look
- Or that you, yourself, don’t post this type of content due feeling like you don’t have the ‘right’ look

While I can appreciate the beautiful images of many of the fashion accounts that I follow, I know that in reality I would find it a lot more helpful to follow accounts of women that have similar bodies to me. We are all different shapes and sizes; some pear, some apple and so on… So why do I persistently follow accounts of girls who are entirely different to me? I need to re-evaluate why it is that I think I don’t look good because I don’t look like them. And this post isn’t about shaming any body types – honestly, I think all of these girls look fantastic! It’s just become clear to me that I’ve got quite a naïve opinion linked to fashion. We all wear clothes (unless you’re a nudist or something, but you get what I mean) – so why am I not allowing myself to enjoy fashion? 
There’s a reason there’s the age old advise of dress for your body shape . Fashion is for everyone, and styling clothes in a way that makes you feel like the sassy AF queen that you are should be fun!

You do you, boo. 

I would love to hear your thoughts on this one, and thank you for reading! x

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